Your reputation lives or dies in the top three search results. When a customer...

https://star-wiki.win/index.php/Remove_vs._Outrank:_The_Realities_of_Digital_Reputation_Management

Your reputation lives or dies in the top three search results. When a customer Googles your firm, an old dismissed lawsuit can kill a deal before you even speak. Consider this fact: negative search results draw 374 clicks per 1,000 US searches