Why Reporting DR Without Revenue Metrics Failed - A 30-Day UR Movement Case Study

https://www.apu-bookmarks.win/how-a-mid-market-publisher-found-more-growth-in-positions-8-20-after-a-brand-safety-overhaul

How a $2.1M SaaS Mistook Daily Reporting for Growth In January, a mid-stage SaaS company with $2.1 million ARR celebrated a 22% month-over-month jump in its daily reporting (DR) dashboard