When your business details are inconsistent across the web, Google struggles to...

https://mike-wiki.win/index.php/How_to_Explain_Citation_Cleanup_ROI_to_a_Skeptical_Owner

When your business details are inconsistent across the web, Google struggles to trust your location data. Cleaning up NAP consistency—making sure your Name, Address, and Phone number are identical everywhere—tells search engines you are legitimate