When negative content hits your search results or social feeds, your instinct...

https://www.smallbusinesscoach.org/how-business-owners-should-respond-to-harmful-content-online/

When negative content hits your search results or social feeds, your instinct might be to fire back. Don't. Reacting in the heat of the moment often inflates a minor issue into a brand-damaging crisis that eats into your revenue and erodes customer trust