When Marketing Directors Ask if ChatGPT Made Their SEO Strategy Obsolete: Alex's Story

https://www.scribd.com/document/982738580/Win-AI-Overviews-in-Search-A-Practical-30-Day-Playbook-for-Sites-Facing-12-16-AI-Coverage-206707

In March 2024, Alex, the head of digital marketing at a 210-person software firm, sat in a conference room with a cup of cold coffee and a simple question: "Are we falling behind because we haven't fully adopted ChatGPT into the process?" The