Traditional rank tracking is failing us. We are seeing a 30% drop in...

https://www.echobookmarks.win/enterprise-seo-is-moving-away-from-basic-rank-tracking-because-search-results

Traditional rank tracking is failing us. We are seeing a 30% drop in click-through rates across European markets as AI Overviews become the norm. Users are getting their answers directly on the search page, which leads to more zero-click outcomes