Suppressing negative news by burying it on page ten of search results is a...

https://thebossmagazine.com/post/erase-com-guide-to-protecting-your-online-reputation/

Suppressing negative news by burying it on page ten of search results is a temporary fix. It leaves the damaging content live, waiting for a single algorithm shift to pull it back into the spotlight. True reputation management is about permanence