SEO retainers usually cap your margins at 30% because you’re just selling...

https://www.4shared.com/office/hhMWgw-2jq/pdf-69706-48553.html

SEO retainers usually cap your margins at 30% because you’re just selling hours. By treating your agency like a lab to build internal tools, you can push margins past 70% and finally stop trading your time for every single dollar you make.