Procurement stalls when agencies hide behind "custom" pricing structures that...

https://www.adirs-bookmarks.win/struggling-to-get-your-seo-budget-approved-procurement-teams-frequently-stall

Procurement stalls when agencies hide behind "custom" pricing structures that fail to align with your P&L. For 2026, enterprise multi-country SEO retainers are settling into a clear bracket: €18,000 to €35,000 per month