Platforms like Spotify keep us hooked by blending smart data with human habits....

https://technivorz.com/why-do-push-notifications-pull-me-back-into-apps-and-how-theyre-engineered-to-do-it/

Platforms like Spotify keep us hooked by blending smart data with human habits. They use analytics for hyper-personalization, while gaming mechanics like streaks and easy digital wallets lower the friction of daily use