Personalization isn’t just a nice-to-have anymore — it’s how digital...

https://www.insert-bookmark.win/personalization-is-no-longer-a-bonus-it-s-how-we-expect-digital-experiences-to

Personalization isn’t just a nice-to-have anymore — it’s how digital experiences work. From streaming apps suggesting your next binge to fitness apps tailoring workouts just for you, smart tech learns what you like and makes choices easier