Most people assume online reputation is just about collecting five-star...

https://www.scribd.com/document/1017656741/How-to-Tell-if-Negative-Reviews-are-Real-Customers-or-Fabricated-Attacks-172424

Most people assume online reputation is just about collecting five-star reviews, but it is actually a massive lever for your bottom line. When your search results are cluttered or outdated, you are leaking leads before they even reach your site