Measuring AI search is tough because responses are non-deterministic and...

https://rapid-wiki.win/index.php/How_to_Build_Real-Time_Alerts_for_Brand_Disappearance_in_AI_Answers

Measuring AI search is tough because responses are non-deterministic and plagued by extreme geo variability. You can’t rely on traditional tracking when answers change based on location and model state. That’s why top teams are building custom stacks