Measuring AI search is a nightmare because answers aren’t deterministic; query...

https://www.pfdbookmark.win/measuring-ai-search-is-a-nightmare-because-answers-are-inherently

Measuring AI search is a nightmare because answers aren’t deterministic; query the same term twice and you’ll get different results. Add geo-variability to the mix, and standard rank tracking falls apart. That’s why we build custom stacks