Many organisers mistake hybrid events for simple livestreams. This...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Many organisers mistake hybrid events for simple livestreams. This misconception costs them dearly. Industry data points to a $9 billion growth opportunity, but only for those who view hybrid as a long-term business model rather than a tech bolt-on