How Well Can a Free Google Business Profile Rank in Local Searches?

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

If you are running local SEO on a shoestring, the free Google Business Profile question is a fair one: can a listing you create at no cost actually compete in Maps and local pack results? I have watched small teams do exactly that, and I have also