Direct branded clicks often lead to higher dwell time and lower bounce rates

https://soundcloud.com/true-north-social-805866298/how-can-branded-search-help-my?si=4db1e7367b4740e6b07ebc85ff950015&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Direct branded clicks often lead to higher dwell time and lower bounce rates, signaling relevance and improving overall site performance.