Canned RTD cocktails like vodka sodas are popping up right next to craft beer...

https://wiki-cable.win/index.php/Why_Are_People_Buying_Both_Craft_Lagers_and_Canned_Margaritas_for_One_Party%3F

Canned RTD cocktails like vodka sodas are popping up right next to craft beer on store shelves, and it makes total sense. Think about your next backyard BBQ – it’s way easier to grab a cold, ready-to-go canned cocktail than juggling mixers and bottles