Buyers are tired of marketing noise, so they’re doing the heavy lifting...

https://spark-wiki.win/index.php/The_Prescription_Paradox:_How_Workflow_Friction_Kills_Conversion

Buyers are tired of marketing noise, so they’re doing the heavy lifting themselves. They check your reviews, vet your claims, and scrutinize your pricing from their phones during quick breaks. To win them over, stop hiding behind jargon