1. Sarah L., Operations Manager at a mid-size retailer

https://atavi.com/share/xp6fjsz1jd2u4

1. Sarah L., Operations Manager at a mid-size retailer "Look, we tried scaling our Facebook ads last Q2 similar to what the article suggests, hoping for that 30% ROAS bump. But here’s the thing—our CPL (cost per lead) nearly doubled within weeks